Speaking of online video companies using infographics as marketing materials, Burst Media just aggregated information from an October 11, survey of 1,025 U.S. online adults aged 18 or older into a visually appealing design showing “how much online video content they watch, the kinds of content they watch, and how they feel and act after viewing online video advertisements.”
The Massachusetts-based 15-year-old online media and technology company that “represents independent web publishers and their communities” released its findings in part to garner attention for its 12 brand new online video channels “offering TV-style programming on a wide range of subjects, from food to fashion, celebrity gossip to gardening, health to How To.”
This all sounds kinda like another online video company’s recent announcement of a lot of brand new online video channels, except instead of creating original programming, Burst will aggregate video programming from partners like Reuters, Howcast, CelebTV, GeoBeats, and TVGuide into channels and then distribute those channels to content appropriate partner sites like FashionGoneRouge.com and ProfessorsHouse.com.
But enough about adding value to the websites of independent publishers via contextually relevant videos and associated advertising revenue, what about that survey? Here are some key findings:
- More respondents watch YouTube videos than traditional entertainment online. 50% of those surveyed watched videos form YouTube and Vimeo, and other forms of User Generated Content. Only 39% watched full-length television shows, movies, and sporting events.
- People are on the web a lot when they watch TV. 49% of respondents always or often surf the web while watching television.
- Almost two-thirds of those surveyed watch at least one hour of online video per week. It’s 63% to be exact, with 39% watching one to four hours, 13% watching 6 to 10 hours, and 11% watching 11 hours or more.
- Men watch three times more adult video than women. Only 8% of women, but 26% of men surveyed admitted to watching “Adult / Mature Content” (but we think it’s probably way more for both sexes).
Check out the infographic for more fun online video stats:
(That sweet picture of Mad Men with a MacBook by Rolling Stone.)