The NCAA 2011 Men’s Division 1 Basketball March Madness On Demand platform isn’t the only online and mobile destination seeing an uptick in viewers on the go.
Tom Pickett, YouTube’s Director of Global Content Operations, revealed roughly 10% of the views on the world’s largest video sharing site now come from mobile. Going by the latest available ComScore numbers, that means YouTube approximately streams 14 million videos to mobile devices per month.
Andy Plesser at Beet.TV scored the interview with Pickett, where he disclosed the numbers in addition to a couple other interesting YouTube stats. Those include:
- The YouTube Partner Program currently includes at least 22,000 creators, “hundreds” of which are making six figures a year.
- In the case of at least one prominent YouTube partner, YouTube ad sales was able to increase his revenue per view 2.5 times in the past year.
If the above sounds enticing, be sure to check out the video from our last Hollywood Web TV Meetup, where prominent YouTube Partners and insiders revealed how they use the site for fan, financial, and artistic benefit.