I told you to expect to see more news from video game publishers announcing their entrees into the web series world.
The $60 billion global video game industry is comprised of tech-savvy, early-adopting consumers who already spend vast amounts of time looking at brightly lit screens. Why not create marketing materials for new game titles that double as compelling content for an audience that’s fanatic about being entertained by non-traditional entertainment?
Plus, video game publishers own or have access to key components that lie at the foundation of any good series. A great mythology or backstory, well-conceived characters, killer artwork, a built-in audience, and intellectual property. All the groundwork is there. You simply have to build a compelling story on top of it.
Ubisoft did it with Assassin’s Creed: Lineage. Capcom made an online original with Machinima.com for Dead Rising 2. And now BioWare is set to debut a live action web series to promote the upcoming March 8 release of Dragon Age 2. It’s called Dragon Age: Redemption, it’s based on the video game title, and it’s written, co-produced by, and stars Felicia Day.
Mike Snider at USA Today broke the news the creator and focal point of the independent web series uber-hit The Guild will play the role of Tallis, an elvin assassin who’s headstrong, fights dirty, and is equipped with a sarcastic sense of humor. We’ll see Tallis’ quest to capture a renegade magician and gather her own fellowship along the way across six episodes set to premiere later this year.
Peter Winther directed Dragon Age: Redemption and John Bartley took on cinematography duties over a dozen day shoot in January in LA.
2011 is looking like a great year for fans of Day. In addition to the Dragon Age series, Day will star in the recently announced Season 5 of The Guild, sponsored by MSN and Sprint and scheduled to debut this summer.