the-guild-cast-in-costumeJust before Jon M. Chu and Paramount Digital Entertainment announced the July 7 premiere of their highly anticipated web series, The Legion of Extraordinay DancersFelicia Day and Microsoft made an announcement of their own. According to Day’s Twitter page, Season 4 of the critically acclaimed online hit, The Guild will debut on July 13.

Producers of The Guild – a web series about what happens when online gamers leave their computer screens and cross into the messy territory of real life – told fans back in April the show would return for a fourth season, but made no mention of any premiere date. The action will pick up where Season 3 left off and Microsoft and Sprint are back on board to foot the bill. Similar to previous seasons, all episodes will first be released on MSN platforms, including Xbox Live and Zune Marketplace.

What’s interesting about the July 13 release date is that it comes before this year’s San Diego Comic Con.

Day and company saved several surprises for their appearance at Comic-Con 2009, including the release of their music video ‘Do You Wanna Date My Avatar?‘, the first public screening of The Guild’s Season 3 premiere, the unveiling of Wil Wheaton (of Star Trek fame) as a Season 3 special guest star, and the announcement of their deal with Dark Horse to make a Guild comic book.

That’s a tough act to follow, but if anyone knows how to tap into the psyche of the Comic-Con crowd and provide fans with super cool content, it’s Day. The Guild’s 2010 Comic-Con Panel is on Saturday, July 24. Expect something awesome.

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