Diddy’s been downgraded to commercial so Burger King is hitching its advertising and marketing wagons to a star capable of making entertainment that (most) people actually enjoy. The fast food chain is the lead sponsor in Family Guy creator Seth MacFarlane’s much anticipated online series, Calvalcade of Cartoon Comedy.
Distributed through Google’s AdSense network (similar to how Broadband Enterprises distributes its shows), the series comes with a “multimillion-dollar production price tag,” will be served up in 50 two-minute episodes, and features a handful of new, presumably irreverent characters with amazing memories and pop-culture-laden anecdotes.
No doubt, this will be a success. MacFarlane’s gag-based brand of humor that’s not inherent to a story, nor comprised of deep situational and emotional jokes based on what is relevant and has a point, but just one random interchangeable joke after another is perfectly suited for a short-form, variety show, where he can worry less about coherence and more about being funny. Add in his popularity and Google’s domination of the internet, and we’re talking Avril Levigne/Evolution of Dance numbers.
On September 10 you can catch the series debut at Sethcomedy.com, along with a blog from MacFarlane, interviews with the cast, and rules for a contest where you can win the opportunity to buy MacFarlane a meal at Burger King. If you get the grand prize, just don’t mention the manatees: