Preceding last season’s finale, the producers of teenybopper soap opera, Lonelygirl15 incorporated an ingenious bit of product placement into the show’s cast. Spencer Gilman, a character certified as a Neutrogena scientist, was deployed into the series’ alternate, occultish reality to subtly convey to viewers that Rapid Clear Daily Treatment Pads are awesome, and to help Daniel and Jonas rescue a kidnapped Bree.

As a rescuer, Spencer sucked (Bree died and it was kinda sad), but as an advertisement, he seems to have been enough of a success to carry-on the character-as-product-placement strategy.

Following a comparatively less emotional season two finale on Friday, the creative minds behind LG15 will write Jack – a troubled teen who discovers he has the ability to teleport and a shill for the upcoming Fox movie, Jumper – into the third season’s script.

###Silicon Alley reports that the storyline involving Jack with culminate on February 14, when Jumper hits theatres.

 

Although I find the repetitive, overly dramatic stylings of LG15 to be a bit much, I dig series that create their own realities. Combining two narratives that each live in their own alternate universe is a clever idea, and a much better advertising technique than bringing beauty products into the storyline.

Now, if they can mix some tertiary characters from movies like The Dark Knight into the plot, I might start watching LG15 regularly again.

Facebook Comments

Don't miss out on the next big story.

Get Tubefilter's Top Stories, Breaking News, and Event updates delivered straight to your inbox.

This information will never be shared with a third party