Hopper, a social media scheduling service, has released its second annual Instagram Rich List, which tracks the platform’s highest-paid stars on a per-post basis.
This year, the list is topped by reality TV star and cosmetics entrepreneur Kylie Jenner, who can command up to $1,000,000 per sponsored post, according to Hopper. After Jenner is Selena Gomez, who holds the most-followed account on all of Instagram (138 million followers) and who reportedly pockets $800,000 per sponsored post. (Gomez also topped the 2017 list at $550,000 per post, meaning the potential earnings for top stars has roughly doubled on Instagram over the past year). Hopper says it determined its rankings via internal data, influencer rate cards, and publicly available information.
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