Fullscreen is cooking up some big developments within its product division, and it has now hired a trio of executives who will allow it to bolster its offerings. It has named Martin Keely as the General Manager of its upcoming streaming video on-demand (SVOD) service, tapped Randy Ahn as its SVP of Product Strategy, and hired Trent Good as its SVP of Design.

Keely, Ahn, and Good all have significant experience within the online video world. Keely comes from MLB Advanced Media (MLBAM), where he spent 14 years. Ahn was a product exec at Microsoft’s ill-fated Xbox Entertainment Studios, which was shut down in July 2014 (though its issues were most attributed to its content side rather than its product side). Good has lots of experience in the SVOD world, having worked for both Netflix and Hulu.

“Martin, Randy and Trent are among the best in the business,” said Fullscreen Founder and CEO George Strompolos in a press release. “Each bring years of expertise and a spirit of innovation that will impact global audiences through Fullscreen’s product experiences.”

When it comes to Fullscreen’s SVOD service, which will house the company’s selection of original programs alongside other content, Keely’s experience in particular is a good sign. The MLBAM player is famously reliable within digital media circles; beyond baseball games, it is also used to stream March Madness, WWE events, HBO programs, and much more. Therefore, we have high hopes for tech side of Fullscreen’s upcoming service–though the company has still offered no concrete information about when that service will arrive.

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