Facebook has been working to improve its presence in the live streaming arena. To that end, the social networking site and online video giant, which boasts over eight billion video views a day, now allows all Verified Pages to use its broadcasting feature called Live.
Owners of Verified Facebook Pages can start live streaming at any time using Live. The feature will notify that Page’s followers, as well as anyone who recently interacted with the Page, about the live stream so they can watch in real-time. Followers who aren’t able to catch a Page’s live stream don’t need to worry, though. Once a broadcast is concluded, Facebook will save the full stream directly to the Page’s video section for future viewing.
Facebook has steadily rolled out its Live broadcasting tool to various users and pages over the last few months. In August 2015, the social networking site released Live to various celebrities and their accompanying pages, including Dwayne “The Rock” Johnson and singer Michael Bublé. More recently, Facebook started giving select U.S. users of its iOS app access to its live streaming feature, as well. The social site plans to release Live to more iOS and Android users in the coming months.
