Nest has a new security camera product to show the world. To that end, the home automation company has partnered with YouTube celebrities Lewis Hilsenteger (aka Unbox Therapy), Justine Ezarik (aka iJustine), and Devin Graham (aka Devinsupertramp) to promote its new Cam device through live streams.
Nest’s Cam security device replaces the company’s previous Dropcam product. Cam streams in 1080p to mobile phones so home owners can easily monitor their home’s safety. The device can also back-up recordings to the cloud for consumers to view later, and has night vision capabilities.
Hilsenteger, Ezarik, and Graham will all use Nest’s Cam to live stream some of their daily lives for their subscriebrs. Hilsenteger will use Cam to broadcast a feed from his production studio, while Ezarik will utilize the camera to present live streamed events on her channel. Finally, Graham’s stream will give viewers a behind-the-scenes look at one of his popular action video shoots.
According to Variety, the Google-owned Nest might expand its partnership to other YouTubers in the future. The home device company may announce more details in the future.
No details have been announced for when Hilsenteger, Ezarik, and Graham’s live streams will be available.