Tubular Labs has announced an expansion that should make the product more attractive to potential clients and more useful for current ones. The video analytics and marketing company’s software is now capable of tracking video performance on more than 30 platforms, including Facebook, Vimeo, and Vine.
Tubular Labs began by measuring videos on YouTube, but its expansion boasts support for many more platforms. The software can tell users how their content is performing and how they can optimize their clips across Instagram Video, Twitch, AOL, MTV.com, CNN.com, and more. Some of Tubular’s current clients, including Pepsi, Comedy Central, Activision, and HGTV, will have early access to the software expansion.
“You don’t have to fly blind in the future of video,” said Tubular Labs CEO Rob Gabel in the release. “For the first time ever, Tubular Labs’ customers now receive real-time, essential industry intelligence.”
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“Digital video is TV for the social media generation. It’s the next great advertising frontier,” added Allison Stern, Tubular Labs’s Co-Founder and VP of Marketing. “There’s a measurement gap and we’re going to fill it – to provide much needed insights to brands, agencies, and media companies.”
Tubular Labs currently boasts over 2,500 clients involved in making videos. More than 16,000 different clips from those partners hit the 1 million views mark every month.
