Each of the retailer’s six-second, stop-motion videos creatively shows viewers how to fix a problem in their home or streamline an otherwise cumbersome home improvement process. For example, did you know you can microwave a wet sponge for two minutes to kill germs? You can. And you can also cover scratches in your wood flooring and furniture by rubbing the dings and dents with a walnut. (It’s the oil in the nut oil that helps camouflage the problem.)
According to AdWeek, Lowes’s previous “Fix in Six” Vine ads have won them numerous awards and recognition, including a bronze Cannes Lion in the Cyber Category as well as Best in Show at the Mashies. So, it’s no wonder the home improvement company returned to its acclaimed, helpful format for its latest round of Vine videos.
Brands like Lowes have been using Vine almost since the platform’s inception to market products and services. Snapple, for instance, was an especially early Vine adopter, bringing its famous beverage cap facts to life in its Re-enFACTments video series. Regal Cinemas has gotten especially good at making clever movie promotions in six seconds, too.
Lowes’ practical “Fix in Six” videos are a fun, entertaining way for the retailer to show its home improvement expertise to a younger demographic and potentially attract more in-store and online shoppers. Let’s just hope Vine viewers don’t mess up their home repairs after attempting the DIY suggestions.