European businesses and organizations will now have an easier time gaining traction on YouTube. Divimove, a leading MCN on the continent based in Berlin, just announced the launch of a new division dubbed brandboost by Divimove. The division will work directly with European brands and companies to optimize their presence on YouTube, offering consulting services for strategy development, branded content ideas, and targeted advertising opportunities.
“Launching brandboost by DIVIMOVE is the next logical step. It’s the formalization of our expertise in sustainable online video and how digital natives behave online,” states Olaf Herzig, Chief Sales Officer at Divimove, in the release. “We have already delivered successful campaigns that demonstrated how much more potential there is for brands on YouTube.”
Indeed, Divimove ostensibly seems well-qualified to offer these new services. The network already manages over 1500 channels with a combined viewing count of more than 550 million per month. Several European brands have already signed on with brandboost, including the environment and conservation organization WWF Germany.
“It was important to us to work closely with a leading YouTube network in order to profit from their experience and expertise,” says Marco Vollmar, responsible for communications at WWF Germany, in the release. “To adequately bring our conservation concerns into the community, it is necessary to understand the demands and protagonists of the video portal in the right manner. For this purpose, brandboost by DIVIMOVE is a great choice.”
The new division is also working on German railway company Deutsche Bahn’s youth portal, producing an interactive video series featuring YouTuber Julez who travels Germany and asks his fans to vote for his next destination. “With DIVIMOVE on our side we were able to build direct contact with our targeted audience and efficiently use the advantages of the YouTube platform,” explains Birke Natemeyer, project manager at draufabfahren.de, in the release.
To learn more about brandboost by DIVIMOVE, head on over to their site (and if you’re in Europe, consider whether or not their services can boost you to the next level on YouTube).