moones-better-energy-youtube-annotation-music-video

[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]

For some musicians, it’s enough to have a drunk band practice, you have to have a really drunk band practice, film it and slap it up on YouTube so the whole world can participate in your escalating debauched behavior. London based-Moones has taken the perennial concept of practicing instruments while inebriated to a whole other level, adding a legitimate “Choose Your Own Adventure” style component to the video for their track, ‘Better Energy.’ With alternating camera angles and multiple takes, ‘Better Energy’ is essentially five music videos in one, in which the path you choose dictates the band’s booze intake.

You start off with 80 full beers, four camera angles, and five separate takes of the guys performing the upbeat, indie-rock track. Each of the five takes ads 20 beers, meaning that by the end each member has actually downed 16 beers, which, leads to an expectedly hilarious final iteration of the song.

In order to create the interactive music video adventure, the band had to embed a series of annotations, all roughly three seconds apart. The viewer can act as the band’s personal bar tender seamlessly clicking through multiple angles and various levels of drunkitude. It all makes for a supremely awesome feat as well as an important bellwether for bands looking to build a sense of community and engagement around their YouTube Content.

But what’s more is that is isn’t just the perfectly executed concept and music video. It features a great song, too. ‘Better Energy’ is super dance-y, energetic, and of course conducive to slugging back 16 beers and partying hard. Also worth noting is the impressive feat of annotating this video. Check out a swell making of video with some very funny behind the scenes clips here, as well as more info on Moones on their website.  If you decide to drink along with the band, please do so responsible as nobody wants this guy at their party.

Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok.

INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.

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