Ben Silverman‘s multi-media studio Electus just greenlit K-Town, the first unscripted series from its new pop cuture YouTube channel.
The series tagline: “The reality show no TV network could show you.”
Developed and executive produced by Silverman along with Tony DiSanto‘s and Liz Gateley‘s DiGa, in association with Tyrese Gibson‘s HQ Productions, K-Town explores the lives of Asian-Americans living in the heart of Koreatown in Los Angeles.
The cast, which has been referred to as the “Asian Jersey Shore,” consists of a sexually-liberated former exotic dancer and quintessential troublemaker, a nightlife impresario, a gossip-blogging bartender, a club promoter and more:
- Jasmine (@JASMINECHANG089): A hairstylist who was born and raised in Koreatown. Whether it’s her platinum blond locks or her loud infectious laugh, Jasmine is the undeniable center of attention.
- Scarlet (@Scarlet_Chan): A former exotic dancer who is sexually liberated and not afraid to express it. Scarlet is a self-admitted troublemaker who is introduced to the Koreatown scene by her close friend, Jasmine.
- Violet (@violetcriMEs): A single mother and the drama queen of K-Town. Whether she’s at work as a bartender at Vibe, a popular nightclub in Koreatown, or posting gossip on her much read and dreaded blog, drama and boys follow her wherever she goes.
- Steve (@MohawkSteve): Known as “Mr. K-Town,” Steve is the quintessential “drink all night, sleep all day” type of guy who possesses the uncanny ability to strike a lasting impression on any girl.
- Joe (@JoeKtownCha): As the owner of Reflective Productions, Joe runs the biggest Asian nightclub in all of Los Angeles, which positions him at the epicenter of the K-town nightlife. Joe is weighed down by the pressures of the competitive Koreatown party scene while simultaneously juggling family responsibilities and his intense gym routines.
- Young (@Younglee11): A promoter for the TAO Group, the hottest nightclub group in Las Vegas, Young comes to K-Town to fulfill his life-long dream of being an international star.
- Cammy (@cammychung): Known as K-Town’s sweetheart, Cammy is a waitress at the most iconic bar in Koreatown.
- Jowe (@ITZJOW3): The self-proclaimed “Prince of K-Town” who drives a fast car and lives a fast life.
“Asians have always been viewed through the media as either exaggerated stereotypes or the one-dimensional model minority,” said Executive Producer Mike Le. “K-Town is a celebration of what it’s like to be a young Asian in America today. It’s not just about playing the piano and being great at math. We’re also sexy, stylish, have swagger, and can party with the best of them.”
Just yesterday, Electus announced the initial talent and programming line-up for HUNGRY, its gastro-centric YouTube channel (which is part of the video-sharing site’s $100 million Originals Initiative) led by individuals with serious experience in show business and in the kitchen.
K-Town is created and executive produced by HQ Productions (Gibson, Le, Eugene Choi, and Eddie Kim) and executive produced by Electus (Silverman, Drew Buckley, Evan Bregman) and DiGa (DiSanto and Gateley). The series was announced at a panel at Internet Week New York this morning (check out Tubefilter’s Guide to Internet Week New York).