Last year, Tubefilter got a sneak peek at the inaugural winners at a private screening at the IFC Crossroads House at SXSW. My Damn Channel will again distribute the winning series and provide promotional and marketing support.
Created and executed by Content & Co., the contest challenged students to develop a creative treatment for scripted episodic web series. A panel including industry-insiders James Widdoes (Director of Two and a Half Men) and Brian Baumgartner (Emmy Award-winning actor from NBC’s The Office) judged more than 50 submissions based on their creativity, brand personality, and strategic fit to the creative brief.
The two winning series from USC are:
- The Ultimates – A rag-tag Ultimate Frisbee team gets a shot at greatness thanks to a little luck, a new recruit, and a steady Subway diet.
- Frat House Musical: The Series – A singing freshman wants to pledge the Sigma house, but the brothers don’t want him, until they realize they NEED him if they hope to save their fraternity.
The two winning series from NYU are:
- The Loop – When best friends Chris and Alex are trapped in a time loop, multiple versions of themselves wreak havoc around the globe. The friends turn to Subway in their struggle to reestablish order in the world.
- Tech Up – An aspiring tech entrepreneur endeavors to launch a start-up out of a Subway sandwich shop with the help of a sandwich artist and to the dismay of the shop owner.
The winning series will also be featured on the Official Subway Facebook page, Twitter and other social media platforms that reach more than 11 million fans in aggregate.