Private Practice and Grey’s Anatomy star Kate Walsh is taking her Boyfriend fragrance line to the ‘net.
The new fragrance, Billionaire Boyfriend, features a series of original online videos that capture the brand’s “lavish, decadent expression of seduction and opulence.” And they are hilarious.
The campaign is characterized by an overblown homage to 60’s Italian films, the ‘jet set’, Monte Carlo, casinos, and James Bond, all done with a straight face. Think Charlie’s Angeles performed in the style of Old Spice Man and Dos Equis’ The Most Interesting Man in the World.
“There’s a new Boyfriend in town, and this guys loaded,” touts the campaign’s latest slogan. Walsh wanted to create a campaign that “screamed luxury and glamour but also had a bit of humor in them.”
“I am a huge believer in social media and these videos were a fun way to reach the consumer and grab their attention,” Walsh told Tubefilter. “They are not your typical fragrance commercials.”
That’s for sure. Billionaire Boyfriend invites you to “imagine a drive down the Amalfi coast in a vintage Alfa Romeo, dripping in diamonds and radiating pure sensuality and passion”—this barely begins to frame your experience for a perfume whose bottle is inspired by a special reserve vintage champagne bottle.