“If the Web 2.0 revolution has shown us anything, it’s that the Internet is a proven star-making invention,” reads the Webbys website. Indeed, Best Web Personality category noms came from outside Hollywood: YouTube and web star Justine Ezarik for iJustine, New York Times technology columnist and CBS News correspondent David Pogue, Between Two Fern‘s Zach Galafianakis, Great Depression Cooking‘s Clara Cannucciari, and Egyptian-American filmmaker Rahab Elewaly.
For Best Individual Performance however, nominees included more traditional Hollwood names: Lisa Kudrow for Web Therapy (Lexus), Ralph Macchio for Wax on F*ck Off (Funny Or Die), Isabella Rossellini for Green Porno (Sundance), Cheri Oteri for Liza Life Coach (AMCtv.com), and Jim Carrey for Funny Or Die’s Presidential Reunion.
The Best Drama category saw nominations primarily from independent series: Out With Dad, Anyone But Me, Urban Wolf, Diary of a Single Mom, and Eastenders E20 (BBC).
The Comedy: Long Form or Series category also reflected a nice mix: Funny Or Die’s Presidential Reunion, Web Therapy, 30 Rock: Frank vs. Lutz,The Office: The 3rd Floor Webseries, and The Muppets Kitchen with Cat Cora.
Other highlights include Justin Bieber Takes over Funny Or Die and Steve Carell’s episode on Between Two Ferns for the Comedy: Individual Short or Episode category, Auto-tune the News‘ Bed Intruder Song for the Best Viral Video category, and Old Spice Response Campaign and OK Go’s “This Too Shall Pass” video for the Best Viral Marketing category.
Webby Award categories for Online Film and Video include Animation, Editing, Individual Performance, Interactive Video, Web Personality, Writing, Branded Entertainment, Comedy, Documentary, Drama, Events & Live Webcasts, Experimental & Weird, How-To & DIY, Music, News & Politics, Public Service & Activism, Reality, Sports, Technology, Travel & Adventure, Variety, Video Mashups, and Viral.
The complete list of nominees can be seen at the Webby Awards website.