Just in time for March Madness—the NCAA Men’s Division I Basketball Championship—YouTube and ESPN’s SportsCenter have teamed up with AT&T to release Your Highlight, giving YouTubers a chance to have their best amateur sports highlights aired on SportsCenter.
SportsCenter’s producers will pre-select the best thirty second videos which will in turn be voted on by the YouTube community, no doubt using the YouTube moderator tool developed to create more engagement and interactivity along with the annotations tool. Four finalists will be revealed May 12, and the winner will be flown to ESPN headquarters in Bristol, Connecticut, for the taping of a special segment on SportsCenter.
The ESPN YouTube channel is already featuring submissions, broken down into basketball, football, baseball, and soccer categories. Check out 12 Year Old Trick Shot Quarterback Johnny Sullivan from Iowa.
Users are invited to “submit your great sports video” before the May 5, 2011 deadline. Be sure to consult the contest rules here before you enter.