Single Serving Films, the group behind the humorous music video “Drop The The” (The Social Network Song) poking fun at ex-Facebook President Sean Parker (which has been gaining momentum since it was recently featured on TechCrunch), has released a new daily series, 60 Second Movie Ideas.
The delightful series, hosted by Single Serving Films’ Dan Hernandez & Benji Samit, is a vlog-style series in which the duo sit on a couch and pitch a different movie idea to “Hollywood” every day.
The production value is minimal—they are clearly recording from their apartment—but the pair’s rapport and pacing is captivating. The way they sell their movie ideas, with alternating enthusiasm and nonchalance, just works. And at 60 seconds, the videos are hard to resist.
The format of the program is as follows: after a brief introduction, the two finish each other’s sentences as they describe the plot, leading into a conflict. After the resolution is explained, they pitch the project as the combination of two real movies, building up to the final moment in which they reveal the movie’s title. All the while imaginative, colorful sound effects and score accompany the pitch.
For example, the duo pitch a movie about an injured racehorse who is rehabilitated by the owner’s young daughter through the healing power of competitive ballroom dance: “We think of it as Seabiscuit meets Step Up 2: The Streets. We call it: Hoofin’ It.”
60 Second Movie Ideas comes out every day.