Flow TV is the third video on-demand network  from digital entertainment company Ripe Digital Entertainment. This time, the media moguls at Ripe are focusing on content appealing to hip-hop fans and the urban consumer. Launched in May 2007, Flow TV joins fellow Ripe Digital Entertainment networks, Ripe TV (Tilzy.TV page) and Octane TV (Tilzy.TV page). Like its sister networks, Flow TV is broadcast on cable VOD, the internet, and mobile phones, but Flow TV is the first on-demand network to focus on the hip-hop lifestyle. Targeting men and women 18-34, Flow TV grants viewers instant access to footage from the legendary Def Jam and showcases rhymes from over 200 other record labels.

Much like Ripe TV and Octane TV, the Flow TV network is organized into several channels, streaming the site’s latest 5-15 minute shows. The sophisticated Apple Dock-inspired web design on the site makes flipping through channels a breeze. The shows range from exclusive live performances to candid interviews and rarely seen behind-the-scenes footage of the industry’s hottest hip-hop stars.

At any given time, shows on Flow TV feature new material from big name artists like Snoop Dogg, The Game, or Three Six Mafia.  Recognizable faces like D. Woods of Danity Kane and Spinderella of Salt-N-Pepa also appear as hosts of the different channels (D. Woods is host of “New on Flow” while Spinderella introduces celebrity interviews in the “VIP Lounge”).

Hard core music fans will want to stick to the “Now on Flow,” “Flow Live,” and “Smack” channels for straight music all the time, while those interested in the more sensual side of the hip-hop lifestyle will want to check out “Flowlicious” for inside access to hot calendar photo shoots and plenty of booty. “VIP Lounge” takes some time to get to know more about an artist’s background and general thoughts on life. 

The main thing that sets Flow TV apart from other hip-hop sites on the web is the unlimited access it provides fans to all elements of the hip-hop lifestyle.  Whether it’s going behind the scenes at famed radio station Hot 97 or catching exclusive Jay-Z concert footage that you are interested in, Flow TV takes the term “all-access” to a whole new level.  And thanks to the continuous updating of material on the site, there’s always new entertainment to keep hip-hop heads happy.

Much like Ripe TV and Octane TV, the Flow TV network is organized into several channels, streaming the site’s latest 5-15 minute shows. The sophisticated Apple Dock-inspired web design on the site makes flipping through channels a breeze. The shows range from exclusive live performances to candid interviews and rarely seen behind-the-scenes footage of the industry’s hottest hip-hop stars.

At any given time, shows on Flow TV feature new material from big name artists like Snoop Dogg, The Game, or Three Six Mafia.  Recognizable faces like D. Woods of Danity Kane and Spinderella of Salt-N-Pepa also appear as hosts of the different channels (D. Woods is host of “New on Flow” while Spinderella introduces celebrity interviews in the “VIP Lounge”).

Hard core music fans will want to stick to the “Now on Flow,” “Flow Live,” and “Smack” channels for straight music all the time, while those interested in the more sensual side of the hip-hop lifestyle will want to check out “Flowlicious” for inside access to hot calendar photo shoots and plenty of booty. “VIP Lounge” takes some time to get to know more about an artist’s background and general thoughts on life. 

The main thing that sets Flow TV apart from other hip-hop sites on the web is the unlimited access it provides fans to all elements of the hip-hop lifestyle.  Whether it’s going behind the scenes at famed radio station Hot 97 or catching exclusive Jay-Z concert footage that you are interested in, Flow TV takes the term “all-access” to a whole new level.  And thanks to the continuous updating of material on the site, there’s always new entertainment to keep hip-hop heads happy.

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