A couple days ago, I noted that print publications and TV studios are beginning to create very similar products. It comes as no surprise that The Street.com, a financial publication which recently announced a syndication partnership with Wallstrip (Tilzy.TV page), just launched a broadband TV channel powered by Brightcove.
The “channel” features a variety (and significant quantity) of videos, from commentary and executive interviews to market updates and business strategy sessions. They are well-produced and match perfectly the voice of TheStreet.com.
TheStreet.com has disabled the ability to embed Brightcove videos, and they seemed to have quarantined videos to a specific area of their website. Both bad ideas. Videos gain exposure with contextual references, and they offer an excellent way to drive traffic to a website.
An inevitable development, but noteworthy nonetheless. How does such increased demand for niche video affect the market of video producers?