The critically acclaimed “It’s Always Sunny” is due for another season on FX, and the episode “Mac Is a Serial Killer” will debut a month early on MySpace, August 16th through 23rd, on the show’s own MySpace page.
It’s an attempt by FX to engage the college community and the core male 18-34 demographic to promote the show.
“It’s a perfect fit demographically,” said FX marketing exec VP Stephanie Gibbons. “The viewers have been clamoring, especially online, asking when the new episodes were finally coming.”
But why just one episode? I want to have them all available online. Studies show that distributing TV shows online does not cannibalize audiences. In fact, it tends to reinforce them.