Speaking of classic kitschy television finding its way online, CBS began streaming episodes of its three major soap operas yesterday. Daily installments of “The Young and the Restless,” “As the World Turns,” and “Guiding Light” can be seen several hours after the staple soaps’ initial afternoon broadcasts, negating TiVo and making cable channels like Soapnet all but obsolete.
Not only are they online, but they’re viral. Each weekday at 6PM EST, new episodes can be seen and spread through CBS.com, TV.com, Joost, Bebo, all Comcast portals, AOL, MSN, and Veoh.
Barbara Bloom, senior vice president of CBS’ daytime programming, put it simply, “Making our daytime programming available online benefits our audience, the network and our sponsors. It establishes more opportunities for our rabid fans to watch their favorite shows; creates a new platform to recruit potential new viewers to our daytime programming and it offers our advertisers another means to reach a valuable demographic audience.”
The release wasn’t widespread across all of CBS’s network of digital platforms, but the first place you can watch your stories is live at TV.com. Episodes can be watched in clips, broken by commercial breaks.