FameBit will no longer be restricted to just YouTube creators. The online marketplace where companies connect with video creators for branded initiatives has expanded its platform to include Vine, Instagram, and Twitter influencers.
Creators with more than 1,000 followers on Vine, Instagram, or Twitter can join FameBit and start submitting proposal ideas to brands who have posted branded content needs on the FameBit marketplace. Including Vine, Instagram, and Twitter creators to FameBit alongside YouTubers only makes sense for the platform, which acquired short-form video marketing agency Refame in May 2015.
“After developing the largest scalable self-service marketplace for YouTube collaborations, we had the proper infrastructure in place to expand on that process across platforms that are very different,” said David Kierzkowski, co-founder and CEO of FameBit, in a release. “Within just a few days of our soft launch, we’ve already seen hundreds of multi-platform campaigns deployed by brands, and influencers across these networks sent thousands of proposals for branded content creation, adding an additional 50 million reach to our network.”
“As influence marketing continues to evolve, our goal with the multi-platform marketplace is to offer brands the most comprehensive marketing strategy that scales through self-service,” said Agnes Kozera, co-founder and COO of FameBit. “This means giving brands the tools to tap into influencers’ other social platforms within one campaign, providing more storytelling options and even greater audience reach.”
FameBit has recently expanded into other business initiatives, as well. The digital marketplace launched its own web series and corresponding app FilterFreeTV in July. The series features a panel of five YouTube stars talking candidly about topics like drugs and sex.
FameBit currently claims over 17,000 YouTube creators on its platform who reach over 700 million collective subscribers. As of this writing, FameBit creators have produced over 20,000 branded videos, which have pulled in one billion minutes of total watch time.