This afternoon AOL will be touting its latest slate of original programs at today’s digital upfront, part of the Digital Content NewFronts (DCNF).

Following this morning’s Microsoft Advertising Digital Showcase, the AOL Digital Content NewFront invites advertising executives and brand marketers to experience AOL’s properties first-hand, meet special guests, and get a sneak peek at of AOL’s ideas for 2012 and beyond.

Presenting on stage will be fashion and style influencers Nina Garcia, Rachel Roy and Erin Fetherston; Michael Eisner, an icon in the American entertainment industry, and Larry Tanz, CEO, Vuguru, as well as the cast of a new web series: Julie Warner, Kristy Swanson, Amy Yasbeck, and Romy Rosemont; and Amy Harris, best known for Sex and the City, will participate in the event experience.

“We’ve seen from our consumer and advertiser insights that premium content powers the differentiation that brands are looking for to reach and engage with consumers,” said Tim Armstrong, Chairman & CEO of AOL. “We are deeply committed to original programming and understand the importance of creating a meaningful marketplace for brands with digital content.”

Armstrong will be keynoting the event, and program speakers and panels will include:

  • Brand Solutions with AOL’s Jim Norton, Head of Sales & Janet Balis, Head of Sales Strategy, Marketing and Partnerships
  • Mega-Trends with AOL’s Ned Brody, Chief Revenue Officer
  • Behind Our Content with Jim Stengel, CEO of Jim Stengel Co. and former Global Marketing Officer for P&G (moderator), Michael Hogan, Moviefone; Christina Norman, HuffPost BlackVoices; David Kiley, AOL Autos; Tim Stevens, AOL Tech; and Susan Kaplow, HuffPost Women
  • Main Stage with Ran Harnevo, Head of AOL Video

“We are excited to see the major players across the competitive landscape and make native digital content a priority,” said Janet Balis, SVP, Sales Strategy, Marketing & Partnerships at AOL. “Given AOL’s deep commitment to original, high impact digital experiences, we feel this is an incredibly valuable opportunity showcase the creativity of our ideas and solutions.”

The AOL NewFront will be followed by tomorrow’s VEVO NewFrontFederated Media Publishing NewFrontThe Yahoo Digital NewFront, and Alloy Digital NewFront.

Check out the Tubefilter Calendar for a complete schedule of the Digital Content NewFronts, and be sure to consult Tubefilter’s Complete Guide to DCNF 2012 for all the latest news.

Tuesday, April 24, 2012