Recent Headlines

• Nick DiGiovanni orders up representation deal with WME

  Nick DiGiovanni, the chef who parlayed his appearance on MasterChef into a career on YouTube and TikTok, has signed with WME.

  
• John Deere is searching for a “Chief Tractor Officer” who will run its TikTok account

  John Deere is looking to hire a "Chief Tractor Officer" who will run the farm equipment brand's TikTok account.

  
• Instagram is testing a program that turns creators into AI chatbots

  Instagram is working on a program called Creator AI that will allow influencers to create AI avatars that can chat with fans.

  

• Substack wants users to put more videos in Notes and share them “across the web”
• YouTube accounted for 10% of all TV watch time in March
• T-Series calls for subscribers as MrBeast closes in on YouTube subscriber mark
• Animated YouTube channel Simple History gets 7-figure investment from Electrify Video Partners