[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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For the second week in a row, MrBeast is sharing the #1 spot in the Global Sub Top 50 with another channel. Last week, Jimmy Donaldson chopped the pot with Vlad and Niki; this time out, the family vlog is further down the ranking, but MrBeast’s longtime rival is not.
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T-Series and MrBeast both led the way by adding one million new subscribers during the first full week of November. It’s fitting that the two channels with the most subscribers of all time are also the fastest-growing channels of the moment. Sometimes, the old becomes new again.
What does an extreme sports video look like? Depends on who you ask.
On YouTube, there is a long history of videos that reach the top of the viewership charts by depicting boundary-breaking athletes at work. That’s how we got iconic videos like Red Bull Stratos, the People Are Awesome oeuvre, and the extreme stunts performed by Devin Super Tramp.
One of the names included in that list — Red Bull — is still a big name in both the extreme sports and YouTube content worlds. Years after it first soared to the pinnacle of YouTube, Red Bull is still adding new subscribers at a significant rate. It claimed the 50th of the Top 50 spots by adding 300,000 subscribers in a week, bringing its lifetime sum up to 26.2 million.
Data via Gospel Stats
Red Bull never really stopped making extreme sports videos, so what trends are responsible for its recent uptick? The clearest theory is that action-packed content is changing. It’s becoming more palatable for the short-form audience, and while Red Bull’s videos might look a little different from the other extreme sports videos on Shorts, the venerable energy drink brand is seeing its boat float upward in the rising tide.
As for the short-form videos that are competing against Red Bull? Well, we’re not talking about Storror anymore. Instead, let’s refer to a Russian creator named Vlad Samokatchik, who strips away the polish you’d expect on a Red Bull or Storror video, leaving viewers with a quick-hitting jolt of sporting action.
Vlad’s most-watched Shorts clip, for example, alludes to the “challenge” format that is popular on YouTube Shorts. The titular creator asks a young boy to destroy scooters in exchange for rubles, but the boy seems more interested in popping sick tricks.
Another one of his top videos, in which he attempts to use compact discs as scooter wheels, also blends extreme sports with YouTube challenges. Viewers have taken to this format: During the first full week of November, Samokatchik added 420,000 new subscribers, bringing his lifetime total above five million. His gains were big enough to push him up to 14th place in the Global Sub Top 50.
If you’re used to watching Red Bull videos, Samokatchik’s blend of skatepark action with YouTube silliness might seem jarring. But believe it or not, this is what popular YouTube content looks like on YouTube these days: Shorts has become a genre-bending, challenge-making thrill ride, so hop on your Razor scooter and join the fun.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 18
- India: 11
- Australia, Canada, Pakistan, and Spain: 2
- Argentina, Austria, China, Egypt, Hong Kong, Malaysia, and Russia: 1
This week, 40 channels in the Top 50 are primarily active on YouTube Shorts.
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