Apple has named its second original podcast — and officially premiered its first.
The hardware giant will tackle opioids and bank robbery in Hooked, which is produced by Campside Media — the studio behind Chameleon: Hollywood Con Queen, Deadline reports.
In April, it was reported that the company was readying a series about magician duo Siegfried & Roy — the first original show not tied to one of its existing Apple TV+ series. That said, Hooked marked its first show to hit the air.
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Hooked is a biography of Tony Hathaway, who became addicted to opioids, leading to his descent from a successful career in engineering to a 30-year stint as a bank robber. The podcast is an adaptation of a story for Bloomberg Businessweek that was written by Campside Media founder Josh Dean in 2019.
Dean will host the show, which features three years’ worth of interviews with Hathaway and others.
In addition to Hooked, Apple has premiered accompanying podcasts for several of its Apple TV+ shows, including The Problem with Jon Stewart, Foundation, The Line, and For All Mankind. In June, Apple launched its podcast subscription service, offering ad-free listening to either individual shows or themed bundles called channels.
