In its Q3 earnings report, Alphabet shared that YouTube clocked $7.2 billion in ad revenues, up more than $2 billion over the same quarter last year. (Last year, it made $5 billion in Q3, meaning revenues have grown by 44% year-over-year).
This doesn’t include revenues for YouTube’s subscription products, including YouTube TV, YouTube Music Premium, or YouTube Premium.
Despite this growth, YouTube fell short of analyst projections of $7.4 billion, CNBC reports. And Alphabet CFO Ruth Porat said that privacy features implemented by Apple earlier this year had had a “modest impact on YouTube revenues.” Nevertheless, Porat lauded Alphabet’s commitment to privacy.
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The Apple feature has also been mentioned in the recent earnings reports of fellow tech giants like Snapchat and Facebook. It requires users to opt-in to having their activities tracked, making it harder to measure the impact of the ads that they’re served, including whether they’ve made a purchase.
Last quarter, YouTube reported $7 billion in ad revenues.
