Billboard is launching its first-ever influencer-focused music chart that will recognize digital creators who have catapulted songs to success through content creation.
This could be through memes, dance challenges, and more, Billboard notes, and seems particularly focused on TikTok, the short-form video platform where native creators have spawned unlikely hits and revolutionized today’s music landscape.
The Song Breaker Chart will update on the second Tuesday of every month, ranking top creators on TikTok and YouTube — as well as the songs that they have helped popularize — in accordance with viewership and engagement data provided by analytics partner Shareablee. No. 1 on the inaugural list, for instance, is TikToker Usim E. Mang (pictured above), the originator of the viral synchronized sway to the Stromae track “Alors On Danse” (see below).
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The Song Breaker Chart marks a collaboration between Billboard and Logitech For Creators. Logitech, the Swiss computer peripherals manufacturer that frequently works with influencers, previously created the Song Breaker Awards to recognize creators who are disrupting the traditional music business. The first-ever Song Breaker Awards streamed on TikTok the day before the Grammys, garnering more than half a million unique viewers.
You can check out the 20 creators who are being honored on the inaugural Song Breaker Chart for the month of August — including Noah Beck, Lizzo, Jason Derulo, and Josh Richards — right here.
@usimmangoTag who you see🙈 // Insta: Usimmango💕♬ Stromae Alors on Danse – ᴍᴇɢᴜᴍɪ & ᴋʏᴏ 🦋
