MrBeast’s virtual food brand, MrBeast Burger, has sold more than one million sandwiches since debuting Dec. 19.
The famously generous YouTuber (53.9 million subscribers) shared the update in a tweet and urged followers to order their own via MrBeast Burger’s app.
MrBeast Burger has sold over 1,000,000 sandwiches in under 2 months 🤯❤️
— MrBeast (@MrBeast) February 20, 2021
For the unfamiliar, MrBeast Burger is a delivery-only add-on for established kitchens. Created with ghost kitchen startup Virtual Dining Concepts (which has also worked with celebrities like Mariah Carey and Mario Lopez), it’s served out of more than 300 restaurants across the U.S., and recently expanded to Canada with locations in Toronto, Edmonton, and Calgary.
Customers can choose from six sandwiches: four beef, two chicken, and one grilled cheese. Prices vary from $4.69 to $8.99.
MrBeast is far from the first YouTuber to get into food, but he has inspired at least one creator to follow in his footsteps: earlier this month, Elijah Daniel launched virtual brand Gay Burger, with all proceeds benefiting the Los Angeles LGBT Center.