The Interactive Advertising Bureau (IAB) has named digital star, actress, and comedian Franchesca Ramsey host of its Podcast Upfront event.
Additionally, the IAB has unveiled the final schedule for the three-day event (see below), which was introduced in 2015 and sees podcast publishers showcasing their latest programming wares for prospective advertisers and media buyers. The Podcast Upfront will be held virtually from Sept. 9 to 11, and feature presentations from ESPN, NPR, Vox, Wondery, and more.
“Franchesca is the perfect host for this year’s record-breaking event,” IAB president David Cohen said in a statement. “She is someone who’s helped redefine the possibilities of digital entertainment, and we’re looking forward to having her lead us through three days of incredible presentations and insights on the power of podcasts.”
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