YouTube says it’s cutting the ribbon today on the AVOD era of its original programming — the decision to make all Premium programming free first announced in November that will officially roll out on Sept. 24.
To celebrate the occasion, YouTube is releasing today the first season of its acclaimed Cobra Kai series in front of the paywall. And on Sept. 11, YouTube will release season two of Cobra Kai in front of the paywall for a limited time, too. Production on season three will begin imminently.
At the same time, YouTube has announced several new and returning shows, including a documentary about Johnny Cash, and a new slate of European originals. YouTube also revealed the second season premiere dates for both Liza On Demand (Sept. 25) and Impulse (Oct. 16). In coming months, YouTube will announce a new Latin America-focused slate at its respective Brandcast presentations in Brazil and Mexico.
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