Digital network Fullscreen has added nine creators to its talent roster, whose social media channels count a collective 33 million followers.
Perhaps most notably, Fullscreen has onboarded former MTV host and current syndicated radio personality Sway Calloway and singer Omarion, who went solo after a stint in the R&B boy band B2K.
Fullscreen has also signed seven digital-native creators, including: comedy vlogger Alyx Weiss, known to her 1.7 million subscribers as Ayydubs; Beyond The Trailer, a movie news and review hub with 839,000 subscribers hosted by Grace Randolph; geek culture channel Comics Explained (1.7 million subscribers), which is hosted by Robert Jefferson; beauty vlogger and wig entrepreneur Kellie Sweet (2 million subscribers); musician Lexy Panterra (2.1 million subscribers); illustrator Maximilian ‘Dood’ Christiansen (1.1 million subscribers); and Brian Carti (pictured above), a Fortnite star known to his 3.4 million subscribers as MindOfRez.
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All told, Fullscreen — which is a wholly-owned subsidiary of Otter Media, which is in turn owned by WarnerMedia — reps 2,500 creators that clock 7 billion monthly video views. It furnishes social strategy, marketing services, and monetization tools. In addition to channel management, Fullscreen also provides 360-degree talent management services to select creators, including clinching deals in film, TV, music, book publishing, and podcasting.
“One of Fullscreen’s primary missions is to provide all the services our clients need to grow and monetize a multi-platform social video business,” Beau Bryant, Fullscreen’s GM of creators, said in a statement. “From Hollywood actors to broadcast personalities, our clients turn to our team of managers and strategists to help expand their presence across social platforms so they can focus on what they do best — creating content their fans love.”
