Despite his overwhelming dominance of the YouTube landscape with a slew of hit docuseries that have shattered the digital zeitgeist and garnered hundreds of millions of views, Shane Dawson has some concerns about the platform — and he’s taking them straight to the top.
Last week, Dawson expressed some irritation on Twitter regarding YouTube’s ‘Trending’ tab, in which the platform furnishes a real-time ranking of the top trending videos — though the methodology with which it devises this ranking is somewhat opaque. “I wish the Trending page on YouTube was real,” Dawson wrote. “Every time I wanna see what’s going viral, I never know where to look. I’m not trying to be shady, it just genuinely annoys me that there’s nowhere to see what’s actually trending. Anyone else feel that way? Am I alone here?”
He added that he’d love the opportunity to sit down with YouTube CEO Susan Wojcicki to hash it out. And surprisingly, YouTube’s top exec appears to be willing to take him up on the offer. While it remains to be seen whether Wojcicki can provide more insight into Trending methodology, the sit-down speaks to the way in which YouTube’s C-Suite is taking a more hands-on approach with its creator community.
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