Here’s How The YouTube ’Adpocalypse’ Is Affecting Top Creators

It’s been a little over a month since the so-called YouTube ‘Adpocalypse’ began in earnest. And, while a boycott of YouTube by major marketers — who were stunned to discover last February that ads were running against videos promoting hate speech and terrorism — does not seem to have affected Google’s bottom line just yet, certain creators are feeling the burn.

Commentary channels in particular, including Philip DeFranco, Daniel ‘DramaAlert’ Keem, h3h3productions, and Felix ‘PewDiePie’ Kjellberg have all been vocal about lost revenues in recent weeks. DeFranco, for instance, says ad earnings on his channel fell 80% initially, then leveled out to a slightly less ominous 30% decrease. Ethan and Hila Klein, meanwhile, who helm h3h3productions, say they are making 15% of pre-boycott earnings. Like Kjellberg, who has also complained of plummeting revenues, the Kleins have decided to harness more programming muscle toward Twitch.