YouTube is hoping to further harness the immense reach of its creator community to foster social change. Today, the video giant unveiled an initiative entitled Creators For Change, in which YouTube will appoint ambassadors across the globe and help amplify their voices to push various causes through funding and other resources.

YouTube’s first group of Creators For Change ambassadors are: Natalie Tran (Australia), Abdel en Vrai (Belgium), Nilam Farooq (Germany), Omar Hussein (Saudi Arabia), Barış Özcan (Turkey), and Humza Arshad (United Kingdom). “From combating hate speech, to countering xenophobia and extremism, to simply making the case for greater tolerance and empathy toward others, these creators are helping generate positive social change with their global fan bases,” wrote Juniper Downs, head of YouTube public policy, in a company blog post.