The growth of digital media has afforded a lot of cross-pollination between TV networks and online platforms, with cable channels using sites like YouTube to reach additional viewers. The latest cable hub taking advantage of this cross-pollination is MyxTV, which has launched three web series aimed at its target audience of Asian-Americans.
Unlike the digital programs distributed by many other channels, Myx’s web series are not companions to its TV shows. Instead, it has established a diverse library that ranges from health to food to comedy. The first new series, The Alternative, is a sort of “DIY medicine” program that offers holistic treatments to common ailments. Buddha Smash focuses on an entertainer named Buddha who combines wanton destruction of ordinary objects with side-scrolling video games. Finally, Snaxxx will give adult film stars the opportunity to review snack foods from around the world.
“Myx TV is committed to entertaining millennials in fun, enjoyable and interesting ways, which is apparent with these original YouTube series and the network’s renewed focus on its digital presence,” said Miguel Santos, General Manager of Myx TV, in a press release. “These efforts make us more accessible and entertaining to a broader audience.”
MyxTV was first launched in 2007. It is currently available in more than 15 million homes.