Viral Spiral And Rightster Team Up For Digital Yoga Network

A pair of British companies focused around the YouTube space are teaming up to help viewers get fit. Digital marketing agency Viral Spiral, brand-focused multi-channel network Rightster, and yoga management company YAMA Talent have teamed up for the Digital Yoga Network, a one-stop digital location for all things yoga.

DYN will attempt to capture the booming yoga audience by featuring a variety of videos from talented instructors. As the success of Blogilates has shown, there is a place on the Internet for fun, interactive, and positive workout videos, which DYN looks to provide in spades. Launch partners of the new network include Ekhart Yoga, Sadie Nardini, Meghan Currie and Patrick Beach, with most videos hosted on these creators’ respective channels. Meanwhile, on the main DYN channel, a recent video explains all of the network’s services:

“The growth of the yoga industry requires us to develop fresh new ways to deliver yoga to the masses, such as the Digital Yoga Network. The technology, support and relationships provided by Viral Spiral and Rightster, plus the combined content of the top brands in the yoga space, allows us to convey the message of mindful living exponentially further and faster. This intersection of education and the internet will certainly create monumental change.”