AwesomenessTV Partnership With Seventeen Yields New MCN For Teens
Last October, the AwesomenessTV network partnered with the Hearst Corporation to spruce up the YouTube channel of teen magazine Seventeen. After launching some new programming on the Seventeen channel, AwesomenessTV has now revealed the next step of its plan: A full-fledged multi-channel network aimed at Seventeen’s young, predominantly female audience.
The Seventeen MCN bears a lot in common with AwesomenessTV: Both are aimed at teenage creators who run their own YouTube channels, both seem to be open to a large number of partners, and both offer a chance to be featured on the network’s main channel. It’s a formula that has allowed AwesomenessTV to rack up more than a billion network views.
In addition to the launch of the new MCN, AwesomenessTV is also giving the main Seventeen channel a makeover. In the coming weeks, nine new shows will launch on Seventeen, many of them hosted by YouTube stars. A few examples: Teenage YouTube sensation Stilababe09 will get crafty in DIY Your Life, Lisa ‘Lisbug’ Schwartz will challenge hunky YouTubers in Hot Guy Showdown, and Meghan Rosette will raid her kitchen in What’s In My Fridge?
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