Rooster Teeth is 10-year-old Austin, Texas-based production studio and digital media entertainment company bumping seven million YouTube subscribers and responsible for at least one of the most popular online video properties of all-time (Red Vs. Blue), a burgeoning and beautiful anime-inspired series (RWBY), and a video-game-centric event, which shows incredible signs of growth and just announced plans for its fourth annual installment.

The good people at Rooster Teeth just made it known the next episode of their RTX event will be held July 4, 5, and 6, 2014 at the Austin Convention Center. What began in 2011 as a “test” that gave a few hundred hardcore Rooster Teeth fans an opportunity to tour the company’s production facilities and get sneak peeks of upcoming RT productions has quickly evolved into a must-see stop on many video game publishers’ marketing tours. RTX 2013, for instance, drew over 10,000 attendees, some of which participated in official Halo 4 tournaments, demoed the latest Assassin’s Creed and the futuristics Oculus Rift, and threw a lot of water balloons in slow motion.