Dude Perfect Among First Partners For Sports-Themed Whistle Network
We’ve already met the ‘Machinima for fashion’ and the ‘Machinima for food’; now, meet the ‘Machinima for sports’. Trick shot masters Dude Perfect are founding partners of The Whistle Network, a new sports-themed multi-channel YouTube network that has already partnered with some of the top leagues in the world.
The Whistle is helmed by CEO John West, who claimed that his network will be “offering insider access to top pro athletes [and] highlighting the best in backyard sports.” The biggest name West has managed to bring in at the onset is Dude Perfect, the Texas quintet whose collection of insane basketball shots have allowed them to rack up more than two million subscribers. They celebrated the new partnership with one of their nuttiest baskets yet: a five hundred foot shot off the top of Dallas’ Reunion Tower.
A report on Business Wire reveals Dude Perfect’s reasons for joining the new network:
“If you know anything about Dude Perfect, you know how competitive we are. Because of that, we don’t take a decision like this lightly. After five years in the sports space, we knew what we were looking for, and we found it in The Whistle. Not only does The Whistle have a vast understanding of the sports industry, but they perfectly fit our ‘Go Big’ philosophy. Further, the team has super solid YouTube knowledge and shares our vision to help grow sports content creators on YouTube, as well as on other emerging content platforms. The Whistle is bringing together the world’s largest professional sports leagues, athletes, brands, and some of the greatest content creators on all of YouTube. Honestly it’s a ridiculously big opportunity. We’re all in. Let’s do this.”
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