When Ray William Johnson chose to debut the first act of Riley Rewind on Facebook, it seemed like a curious decision. A few days later, Facebook’s appeal has become much clearer. TechCrunch has reported on a “leaked, confidential deck” that reveals the network’s plan to dominate both TV and YouTube by offering reach and ad targeting not available on other platforms.

The full deck can be viewed over at TechCrunch. It is aimed at advertisers and offers reasons why those buyers should pick up Facebook’s video ads, which the site recently teased on mobile. For starters, Facebook claims to offer a more complete reach to the 18-24 demographic than the major TV networks, and the site’s execs also claim that, for all the ground YouTube has gained a social network in the past couple of years, it still doesn’t hold a candle to Facebook. ”A lot of time is spent by people on mobile with Google properties, YouTube, Yahoo!, MSN, AOL, Twitter and Pinterest,” says the deck. “…And more total time is spent on mobile on Facebook and Instagram than all of those combined.”

YouTube also offers the scale to beat TV, but Facebook believes it deserves ad dollars because of its ability to offer refined targeting.