Maker Studios secured a major hiring by adding to its team one of the online video industry’s most prominent executives. Erin McPherson, who previously served as the Head of Video at Yahoo, has joined the top multi-channel networks as its Chief Content Officer.

At Yahoo, McPherson helped turn Yahoo Screen into an award-winning online video platform serving millions of viewers. She oversaw the launch of programs like Burning Love, Cybergeddon, and Ghost Ghirls while also securing distribution deals with the likes of Saturday Night Live. She brings to Maker an impressive track record filled with online video hits.

“Erin is one of the most respected executives in original online video content and has a track record of developing popular programming across a variety of categories; she understands large-scale online video production,” said Maker CEO Ynon Kreiz. “This is a key position for Maker as we plan to break the mold on traditional programming concepts and produce and distribute a large slate of original video content across our vertical hubs.”

McPherson seemed similarly optimistic about her new position. “We are in the midst of a global media transformation as traditional content creation and distribution moves to scalable, digital-first platforms. No other company understands the creators leading this transformation and the millennial audience behind this shift better than Maker,” McPherson said.