We live in an age of almost seamless media connection. From our smartphones to our laptops, from Facebook to Twitter, it is entirely possible to fill every second of every day hopping from one media experience to the next. And from this unbroken stream of content, a new method of storytelling is evolving, a crossbreed of traditional, social, and digital media. Transmedia is the next level of immersion and interaction brought forth by the digital age.

It’s an exciting time, ushering in a new era of immersion and interaction. Of course, Transmedia is still in its early stages and as with any newly evolving concept, there are still quite a few ups and downs. With experimentation comes success and failure. So, as owner of a self-described forward thinking company built in the digital realm, I’d like to take a little time to share some musings on the makeup of a successful Transmedia campaign.

Independent but Interconnected.

If you’re going to create a world that spans multiple mediums, each individual experience should be able to exist as just that, an individual experience. Yet, they should also be parts of a larger whole, expansions of the main world that offer deeper understanding and connect the weaving threads of its story throughout its multi-media reach.

An early example of Transmedia, The Matrix trilogy saw an expanded universe through its series of anime shorts The Animatrix. Along with comic books, video games, and more, each element could be enjoyed independently, but when experienced as a whole the world gained a new level of depth. Revealing moments not shown in the films, providing looks into backstories of the franchise’s characters, and building a rich history of the universe most viewers only saw in theaters and on DVDs.