YouTube Gamers SeaNanners, Syndicate Project Leave Machinima For Omnia Media

A relatively minor player in the multi-channel network industry has partnered with two of YouTube’s most prominent gamers. SeaNanners and The Syndicate Project, both of whom previously plied their trades on the Machinima network, have now both switched over to Omnia Media, an MCN focused mainly on musical creators.

With a combined 8.9 million YouTube followers, Syndicate and SeaNanners were respectively the fourth and sixth most-subscribed Machinima partners. They have combined to rack up more than 1.6 million views by sharing their video game adventures, with the Call of Duty series serving as a particularly popular choice for both of them.

Their choice to transition to Omnia is an unusual one. Omnia is the 18th largest MCN in terms of YouTube subscribers, and its presence on the site is mostly centered around musicians like Inna, Tyga, and Talib Kweli. While it does have some non-musician partners, such as frequent Sam Pepper collaborator Mazzi Maz, its two new partnerships are on a level Omnia has not previously experienced. Syndicate and SeaNanners will now become the two most popular creators on their network by a wide margin.