Bobbi Brown is getting into the YouTube game, and she’s enlisting the help of one of YouTube’s most prominent networks and a handful of its top creators. The founder of Bobbi Brown Cosmetics has partnered with Collective Digital Studios for I love makeup., a new channel featuring a septet of beauty-related programs.

The launch lineup for I love makeup. is a mixed bag. Some shows, like Grace Helbig’s star-studded Grace’s Faces (featuring iJustine, Hannah Hart, Glozell, and others) and the Taryn Southern-led Pretty Party, will score views by bringing in notable YouTubers. Others, like Haute Wheels (which features in-car makeovers) and Say It With Makeup (where visual artists create pieces using makeup as their medium), will run with a unique gimmick. The other three launch titles–Get Ready With Me, Inspiration Station, and Beauty Dos, Don’ts, and Duhs–are all takes on the makeup tutorial format that has become so popular on YouTube.

By teaming up with Collective DS, I love makeup. gains access to a wide network of YouTubers.