Most of us have figured out how to properly balance our friends’ feelings with our desire to criticize them, but some people just don’t have the tact. Passive Aggressive Friends Talking About Their Ambitions, one of YouTube’s most directly-titled web series, takes a closer look at two friends who have a lot to say and a very evasive way of saying it.

Each Passive Aggressive Friends episode takes on a different subject, with creators Max Azulay and Alex Mullen taking turns backhandedly complementing one another on their career aspirations, personal lives, and political leanings. Each line is oozing with self-satisfaction and poorly-contained contempt, and the cringe factor is ramped up to 11.

This idea came from Alex and me about what it’s like to be around ambitious, but ultimately pretty insecure people all trying to do the same thing,” Azulay told Splitsider. “There’s a lot of building each other up, but there’s a lot of subtle competing with each other, so we tried to heighten that. The idea was always trying to have them do the same thing and ultimately they would always abandon it by the end of the episode.”