Revision3 has pulled off a significant business move that will strengthen its relationship with one of the most popular creators in its network. Philip DeFranco has sold all of the channels and ventures within his DeFranco Creative portfolio to Revision3, and will join the network’s leadership team.
All of DeFranco’s channels are included in the purchase. Aside from The Philip DeFranco Show, the 27 year-old’s assets also include Vloggity (his personal vlog channel) and SourceFed, which is fast approaching seven digit subscribers and is almost certainly the most successful channel born from the YouTube Original Channels Initiative.
Revision3 CEO Jim Louderback spoke on the acquisition:
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“We’ve had a blast working with Phil and his team as an affiliate, and we can’t wait to take the relationship way beyond 11. Phil knows better than anyone working the web today how to delight audiences, build passionate fanbases and launch new franchises. By bringing Phil and DeFranco Creative officially into the fold we are adding a true pioneer in online video, a magnetic personality, a real business focus and a top-notch creative team to Revision3. His decision to join us validates Revision3 as the best (and only) place that supports and grows the Internet’s top video producers and hosts.”
DeFranco will become a member of Revision3’s exec team, joining the company as SVP of Phil DeFranco Networks and Merchandise. “Working with Jim and Revision3 the past few years has been as immensely fun as it has been profitable,” said DeFranco. “I am so excited to be a part of the team because they’re the one group that understands how to add value while not taking away from their content creators. At the end of the day, we still have the same main goals: make awesome content, work with amazing people, monetize it, and repeat. This new relationship will provide the ability to do all of that better and build a network focused on quality and authenticity.”
Revision3 gets better access to DeFranco’s (and SourceFed‘s) extremely dedicated “Nation” of fans, while DeFranco gets to ride the wave of YouTubers establishing revenue streams outside of YouTube. It’s a win-win.